2024.06.07 / News

taasdesign has obtained the CFA Institute ESG Investment Certificate

We are delighted to announce that we have recently been awarded the ESG (Environmental, Social, and Governance) Investment Certificate by the CFA Institute. This significant achievement not only demonstrates our professional expertise in the ESG field but also enhances our ability to provide ESG management consulting services to our clients.

The era of ESG investment has arrived.

In the rapidly evolving market environment, ESG investment is no longer just a noble concept, but a reality that profoundly impacts all investment portfolios. More and more investors are recognizing that integrating ESG factors into the investment decision-making process has become a necessary skill. Whether it is a focus on environmental protection, social responsibility, or corporate governance, ESG investment is gradually becoming the mainstream trend in the industry.

Our Expertise

Our team not only understands the impact of ESG factors on industry and company performance but also has the expertise to build and manage ESG development strategies. We integrate these strategies with the process of building strong brand assets, redefining excellence in design from a sustainable perspective.

• Mastery of the fundamental issues and systemic relationships in environmental, social, and governance (ESG) areas.
• In-depth understanding of the relevance, scale, scope, key drivers, challenges, risks, and opportunities of the ESG market.
• Analysis and evaluation of the impact of environmental, social, and governance factors on countries, industries, and companies.
• Application of ESG analysis and integration methods across various asset classes.
• Sustainable brand design.

Sustainable Design in Brand Systems

As companies actively embrace green marketing, they should also start by refreshing their own brand image in a systematic way. Integrating sustainable design into the Corporate Identity System (CIS) requires careful consideration of various factors and the implementation of diverse strategies.

Tuntex, a high-quality carpet manufacturer with 55 years of experience, has long been committed to environmental principles in its production and operations. Tuntex provides eco-friendly products, develops recycling technologies, improves reproduction processes, and works to reduce carbon emissions in order to create healthier, more sustainable living environments. We helped Tuntex build a new brand experience that aligns with their commitment to sustainability. The visual design of the brand follows the sustainable development principles that Tuntex adheres to. Inspired by Tuntex’s product recycling process, we abstracted the five key steps of carpet recycling into five different shapes. By combining these shapes with various color blocks, we created a unified visual element that changes in form but maintains consistency. The new brand image is minimalist yet innovative, subtly conveying the core value of environmental protection to the public.

Looking ahead, we will continue to focus on ESG strategy consulting and visual implementation, providing our clients with more comprehensive and professional consulting services. If you are interested in our ESG investment and management consulting services, please feel free to contact us. We look forward to working with you to drive a sustainable future together.