Unlike the traditional five senses, the new sensory experience is driven by the pursuit of "spiritual values." Modern young people no longer live cautiously; they embrace occasional relaxation and even letting go, seeking higher-level experiences to satisfy themselves.

One of the most powerful factors driving the shift toward sustainability in the business world is the pressure from investors. Numerous studies indicate that an increasing number of investors are paying attention to ESG.

Sustainable development has become a common topic of global discussion. Domestically, with the implementation of the "dual carbon" goals, companies are increasingly focusing on green production and pursuing environmental protection concepts from production to consumption. 

The ability to delay gratification is essential to self-regulation, or self-control.

With the rise of young consumers, brands are undergoing a brutal reorganization. 

Though the future is full of uncertainty, we predict four future consumer types based on the directions of "time perception" and "Hope".

Changes in modern day technology and culture requires more than ever speed and efficiency in the spreading of information, but everything comes with a price.

Contemporary designs adhere to the principles of “ending as beginning" and are “people-oriented." 

The market is full of goods for you to choose, in fact, they are not much different. You think you can choose freely, but often you just circle the answers set by others.

As narrated by philosophers such as Andre Malraux in the last half century, the world is feminizing.

The outbreak of the coronavirus has a great impact on the economy. Problems arise such as sales and profit decline or even loss.

From Spring till present the most commonly used greeting between friends is "hope all is well".

The development of modern society has brought us from the era of product economy and service economy to the era of experience economy.

The "IBM 2017 Global Senior Executive Survey Report" shows that more and more senior executives seek to enhance corporate value through innovation.

I always need to go to a client's company for a meeting every week, and takes a taxi for about an hour on the return trip.

A customer came to us and said he wanted to "make a brand". We asked him why you wanted to "make a brand."