Planting Our Roots, Cultivating the Future

Project Background

Wisheye is an innovative charitable platform aimed at promoting social good, founded out of a deep concern for educational poverty alleviation. Focusing on scholarship support and teaching assistance programs, it helps children in difficult circumstances achieve their hopes for a better life through material support and emotional companionship.

After 12 years of development, Wisheye has not only achieved significant results in promoting educational poverty alleviation but has also gradually formed a unique charitable philosophy and social influence. To further enhance its brand image and expand its social impact, Taasdesign assisted Wisheye in creating a completely new brand visual system.

Brand Philosophy | The Intersection of Hope and Insight

The name "Wisheye" is deeply meaningful: "Wish" represents hope and desire, symbolizing our expectations for knowledge, growth, and goodness; "Eye" conveys insight and attention, keenly capturing societal issues while focusing on enhancing the vision of philanthropy and future development. Wisheye not only signifies viewing the world through the lens of hope, but also reflects our commitment to help people perceive their lives from new perspectives, paving the way for different futures and turning hope into reality.

The term "演心" embodies the core spirit of charity—"thoughts arise from the heart and never leave it." Every act of kindness stems from genuine sincerity and goodness. Philanthropy is not just about material giving; it is a heartfelt spiritual support, demonstrating our social responsibility and concern for the happiness of others.

Visual Symbol Design | From "I" to "We"

One person walks fast, but a group goes far—transforming from "I" to "We." In the brand image design of Wisheye, we use "we" as the core symbol of the logo, symbolizing the shift from individuality to collectivity, representing the gathering of individual strengths and the limitless power of teamwork. This design fully reflects Wisheye's grand vision of harnessing more social forces to collectively promote social progress.

The logo features natural, flowing handwritten lines that embody the brand's approachability and humanitarian spirit while enhancing its uniqueness and recognizability. The design of the handwritten lines conveys the brand's core values of "authenticity" and "nature," aligning perfectly with Wisheye's philosophy that acts of kindness stem from the heart.

Brand System | Conveying Vitality and Warmth

For the brand colors, we designed a vibrant color palette for Wisheye, primarily featuring warm and lively tones such as gentle orange, soft pink, and hopeful green. These colors not only enhance visual vitality and recognition but also imbue the brand with an emotional dimension of care and love, providing a positive and uplifting warmth.

To further enhance the brand's approachability, we designed a series of playful and engaging illustrations. These illustrations not only help convey the brand's core messages more effectively but also add warmth and interest to the brand image, allowing people to intuitively feel the care and warmth that Wisheye provides. The illustration design complements the brand's core philosophy, particularly enhancing its relatability when interacting with younger audiences and the broader public.

Expanding the Future | The Driving Force of Innovation and Collaboration

As Wisheye continues to grow, the brand's mission evolves, moving beyond traditional scholarship support to embrace a more open and inclusive model of philanthropy. Wisheye actively seeks out socially innovative projects, particularly those that can bring tangible help and change to impoverished areas. We provide these projects with a unified visual identity, enhancing their recognizability and communication potential to support the ongoing development of philanthropic innovation.

Wisheye firmly believes that every small philanthropic innovation carries immense power to change the world. This power transcends mere material assistance; it is also a source of spiritual encouragement that can inspire various sectors of society to engage in charitable efforts. With a new brand visual identity, Wisheye will more effectively convey this spirit of philanthropy, motivating more people to get involved and collectively weave a warmer, kinder world.

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In the process of creating a new brand image for Wisheye, we felt the powerful spirit of its philanthropy. Through the fresh visual symbols, vibrant color palette, and warm, engaging illustrations, Wisheye has radiated new vitality. This brand image design has not only enhanced public awareness but also provided greater communicative strength and appeal for its future philanthropic projects. Wisheye will continue to collaborate with more social forces to advance the beautiful vision of promoting goodness through kindness and action.