Forging Quality

Jinglass Precision Machinery, established in 2003, is a high-tech enterprise that has been committed to the research, production, and sales of glass tempering equipment. Over the past decade, Jinglass has remained dedicated to innovation, service, and quality, consistently striving for improvement and self-transcendence.

For the past several years, we have provided Jinglass with comprehensive brand services, which include refining the core values, naming and positioning of product brands, exhibition design, and various applications of brand design elements. These efforts have established a consistent and unified brand image for effective external communication.

01 Product Brand Naming

The Vulcan Series Forced Convection Tempering Furnace is the latest generation of glass tempering equipment introduced by Jinglass Precision Machinery in 2019. As part of Hangzhou Jinglass' commitment to combining high quality and aesthetics, the Vulcan Series represents an intelligent and advanced range of tempering furnaces.

Brand naming is the first step in shaping a brand, and for Jinglass' first product under their brand, we formulated a naming strategy. Through creative naming, a new product can quickly capture the market and convey an international, intelligent, and high-performance brand personality. Through communication and brainstorming within Jinglass, we ultimately selected the name "Vulcan" for this product.

In Roman mythology, Vulcan is the god of fire and craftsmanship, symbolizing success achieved through refining and hard work. This conveys the artisan spirit of precision machinery, signifying that the Vulcan series sets the benchmark for intelligent tempering furnaces.

The intelligent remote control, self-regulating parameters, even heating, consistent cooling, and high yield of the Vulcan equipment represent solid technical capabilities and an unwavering commitment to craftsmanship. This showcases the beauty of both machinery and craftsmanship. The product's characteristics align perfectly with the artisan spirit, and the symbolism behind the name Vulcan effectively communicates the brand's essence to users.

02 Logo

The design of the Vulcan logo primarily aims to highlight the product's image and create a visual identity that aligns well with the product itself. The logo should resonate with the product's external communication and contribute to enhancing its overall image.

Vulcan is presented with a robust and powerful product image. The overall product design features a primary white color complemented by the distinctive Precision Grey. The unique hexagonal design further adds an unconventional visual appeal to Vulcan's identity.

While maintaining an overall sleek product representation, the Vulcan Logo is designed with a pure typographic identity. The typography itself is inclined within its internal structure, creating a sense of dynamism that aligns with the product's characteristics. The sharp corners of the typeface are chamfered, mirroring the attention to detail in the product design.

03 Brand imagery

After the official production and launch of the Vulcan equipment, we promptly went on-site to conduct a professional product photoshoot for the Vulcan device. This allowed us to capture and showcase the intricate details of the Vulcan, as well as provide a comprehensive portrayal of its intelligent and integrated features.

04 Product Catalogue

To meet the sales demands after Vulcan's launch, we provided a more in-depth design for the Vulcan product catalog. Every aspect, from the overall structure of the catalog to the content and image selection, was meticulously designed to convey the essence of Vulcan's quality and features.

After an extended period of collaboration, Jinglass has experienced significant improvements in its overall brand image. The company's remarkable growth rate has positioned it at the forefront of the industry, gaining recognition in both domestic and international markets. Against the backdrop of the mutually reinforcing dual circulation of international and domestic markets, we at Concept Image will continue to provide Jinglass with an enhanced service experience and design outputs, elevating the brand to new heights.