Create an experiential space for gourmet gifting

Communicating Emotional Value Through Gourmet Gifting

October Fifth, a beloved gourmet brand originating from Macau and recognized across China, has long captured the hearts of consumers with its authentic and refined delicacies. In recent years, the brand has been steadily expanding its footprint, aiming to connect people through food and explore the diverse values embedded in gourmet gifting.

Taasdesign collaborated with October Fifth to create an exhibition space that enhances brand recognition and emotional resonance. Through spatial planning and visual storytelling, the design helps elevate the brand’s visibility and presence, injecting new momentum into its market expansion efforts.

While bringing the authentic flavors of Macau to consumers, October Fifth has also been exploring a deeper question:
How can food transcend its basic function of consumption and become a bridge for emotional connection and human relationships?

With this in mind, the brand has gradually built a product logic and scenario-based approach centered on “gifting with meaning.” By doing so, it seeks to transform gourmet food from an everyday indulgence into a medium for heartfelt expression.

Whether it’s a festive gift, a gathering with family, or a token of gratitude for a friend, October Fifth hopes its gourmet offerings will go beyond representing craftsmanship and quality. These gifts are designed to carry sincere emotions, becoming gentle yet powerful messengers in daily life—helping people form deeper social bonds and bringing warmth to human connections.

At the exhibition, the brand not only showcased a range of its signature delicacies, but also presented a more systematic festive gifting solution. Focusing on three major traditional holidays—Chinese New Year, Mid-Autumn Festival, and Dragon Boat Festival—October Fifth highlighted its core philosophy of “gifting as a way of expressing emotion.” By reinforcing product application scenarios tied to these occasions, the brand aims to deepen emotional resonance with consumers and strengthen its presence in the cultural gifting space.

A Soft and Elegant Spatial Language that Extends the Brand Aesthetic

The exhibition space continues October Fifth’s signature warm and approachable brand tone.
Using the brand’s signature red as the primary color, complemented by soft beige tones, the design creates a clean, gentle, and refined visual impression of a gifting space. The generous use of curved forms not only softens the spatial atmosphere but also reinforces the emotional warmth associated with the act of giving.

In terms of layout, the exhibition space is organized around a central island, with an open structure and clear circulation flow. A transparent, modern-style display table is placed at the center, serving as a visual focal point and enhancing spatial memorability. Adjacent to this, a semi-enclosed meeting area is thoughtfully integrated into the open environment, creating a sense of privacy while allowing for more in-depth conversations with potential clients.

Clearly Defined Festive Zones Highlight Product Strength

The display stands are designed to balance functionality and aesthetics, with products thoughtfully organized into three themed zones: Chinese New Year, Mid-Autumn Festival, and Dragon Boat Festival.

Each zone is curated around its respective festive theme, allowing visitors to quickly grasp the product offerings and their corresponding gifting scenarios. Transparent glass showcases are used to ensure clear visibility while enhancing visual permeability, making the booth more eye-catching and inviting within the exhibition environment.

Since its debut, this exhibition design has accompanied October Fifth to several major trade shows, serving as a key carrier of the brand’s external image. With its clear and cohesive brand identity and soft, welcoming spatial atmosphere, the design has effectively communicated the brand’s values while drawing widespread attention and positive feedback from attendees.

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The exhibition serves not only as a focused presentation of October Fifth’s brand image, but also as a tangible expression of its core strategy—gifting as a means of emotional connection. Taasdesign leverages spatial design as a medium to create a cohesive and flexible exhibition identity that enhances brand recognition and supports the brand’s long-term growth in both the gifting market and consumer perception.