MeetFresh takeout New Packaging

MeetFresh takeout packaging has been upgraded recently.

MeetFresh brand has always accompanied you throughout the years with faith in the rapidly changing world. By sticking to the highest professional standards, customers continue to taste the sweetness in their mouth that warm up their hearts when they dine at MeetFresh stores. In order to ensure that the customers enjoys the same feeling in a takeout order, the takeout packaging presents a unique design style so that customers gets to enjoy the same bowl of sweet taste.

Working images team assisted to develop a strategy that ensures brand consistency and the strategic direction of the brand’s international development. A series of brand elements are systematically created to increase the public’s brand recognition of MeetFresh.

Observation

By studying the materials of the delivery packaging and all circumstances during it’s use, Working images team was able to propose ways to maintain MeetFresh food standards and quality even under current outdoor factors or environment which cannot be control.

Structure

The design and calculation of the packaging are done to allow the consumers to feel comfortable at the moment they taste the dessert.

The paper bag that contains the takeout packaging is no longer just make of simple paper. The outer layer is made of textured paper, while the inner layer is made from a special material that keeps the food warm. So in the 20 minutes of delivery time, customer gets to enjoy a freshly made dessert right from the store.

In addition to having more texture, the design details also conveys the diligence of MeetFresh to customers. For example, the track lines added on the cover is so that during delivery, when folded up, the packaging will not shake and thus the dessert can be delivered to the customer in it’s original condition.

Focus on customer experience./p>

By using the brand color of MeetFresh to fill up the delivery packaging, there is a stronger brand recognition. The overall visual enhancement is more modern.

Sweets and dessert delivery packaging, perfectly stacked without shaking.

Dessert delivery packaging design series.