The Future Resonance of Technology and Beauty

A New Starting Point for Brand Renewal Under a Global Strategy

AYAN Biotech is a world-class provider of active beauty manufacturing services and the trusted partner behind many leading brands, offering full-spectrum support across R&D and production. Committed to a people-centric and eco-conscious philosophy, AYAN Biotech collaborates with global beauty brands to co-create a sustainable future for beauty.

As AYAN Biotech accelerates its global strategy, its brand image must evolve to align with its international positioning. Centered on the goal of building a brand expression system for the global market, Taasdesign developed a highly distinctive, culturally resonant, and globally communicable brand system rooted in AYAN Biotech’s core identity. This brand infrastructure empowers the company’s international partnerships and market expansion. Through a visual language that embodies futurism, warmth, and global readability, AYAN Biotech communicates its unique expertise and ongoing innovation in the field of active beauty manufacturing to the world.

Building a Strategically-Driven Brand Core System

At the starting point of AYAN Biotech’s brand upgrade, Taasdesign conducted an in-depth analysis of the company’s industry positioning, market opportunities, and future vision. Through a systematic brand audit and multi-dimensional research, we helped the client distill a highly recognizable and strategically impactful brand core.

Leveraging a systematic strategic framework, Taasdesign first clarified AYAN Biotech’s forward-looking brand vision and mission, laying the foundation for its global development trajectory. We then precisely distilled the brand’s core values — Professionalism, Empathy, Innovation, and Responsibility—embedding a stable and deeply rooted spirit into the long-term brand building.

Rooted in AYAN Biotech’s comprehensive and deeply grounded brand essence—its professional technical strength, empathetic care for partners, employees, and society, continuous spirit of innovation, and unwavering commitment to sustainability—Taasdesign developed a visual system that balances scientific rationality with emotional warmth.

By combining science with empathy, AYAN Biotech’s brand image not only reflects industry-leading professionalism but also conveys a warm and empowering emotional expression. This perfectly echoes its brand slogan, “Sustainable Beauty Innovation,” and empowers the brand to sustain its vitality and influence on the global stage.

Aurora-Inspired: Defining the Future Resonance of Technology and Beauty

The aurora, one of nature’s most awe-inspiring phenomena, is ever-changing and brilliantly dynamic—yet behind its beauty lies a foundation of rigorous, complex scientific principles. It represents both humanity’s yearning to explore the mysteries of nature and the ability to spark deep emotional resonance.

 
This coexistence of rationality and emotion perfectly reflects the core philosophy of AYAN Biotech: driving progress in the beauty industry through technological innovation, and establishing a dialogue between scientific precision and artistic expression—making beauty a natural extension of technology. The aurora serves as the core inspiration for AYAN’s renewed brand image and symbolizes its spirit of continuously pushing boundaries and exploring the future.

 
AYAN Biotech’s new logo is the visual embodiment of this concept. Its flowing curves mimic the graceful movement of the aurora, while also drawing from the natural imagery of rolling mountains and seas in Ninghai, where the brand originated—seamlessly blending global vision with local culture.

 
These curves abstractly form the letters “A” and “Y,” creating a distinctive and memorable “AY” mark. This not only strengthens brand recognition but also symbolizes AYAN Biotech’s clear identity as a pioneering force in active beauty manufacturing.

Conveying Brand Warmth Through Perceptible Visual Language

Within AYAN Biotech’s brand system, imagery is more than just a visual component—it is a key medium for expressing and communicating brand values. The overall visual style of AYAN Biotech’s imagery is bright, clean, and professional, with a focus on emphasizing the subject, minimizing distractions, and enhancing clarity in message delivery.

Soft aurora-inspired glow effects are added to the visuals, creating a gentle, radiant atmosphere through dreamy gradient halos. This soft lighting evokes a sense of warmth and artistic elegance, enveloping the imagery with a refined and graceful tone.

To meet the needs of diverse communication scenarios, AYAN Biotech has developed a well-structured image system, categorized into three core types based on application context and visual focus:

1. Portrait Imagery

Featuring individuals in authentic and natural settings, this category highlights the confidence and joy brought by beauty products, conveying the brand’s deep attention to emotional and sensory experiences on a personal level.

(Image Style Reference)

2. Material Imagery

Focusing on product textures and the beauty of detail, this category uses high-quality visual language to highlight the brand’s expertise in ingredients, formulations, and manufacturing processes.

(Image Style Reference)

3. Technical Imagery

Showcasing scenes from R&D, laboratory work, and production, this category emphasizes AYAN Biotech’s core strengths in technological innovation and sustainable manufacturing.

(Brand Image Photography)

Brand Visual System:
International Language × Technological Sense × Emotional Warmth

AYAN Biotech’s visual system continues to draw inspiration from the aurora, using a comprehensive and systematic design language to create a unified and highly distinctive visual experience. The main visuals extend into multiple sets of gradient auxiliary graphics, conveying the brand’s continuous evolution and enduring vitality through flowing colors and dynamic forms. This visual expression not only enhances the brand’s emotional warmth but also enriches the perception of its sustainability philosophy.

AYAN Biotech’s brand visuals are not a collection of isolated elements but an organic system composed of the logo, key visuals, color schemes, typography, and graphic elements that work in harmony to deliver a clear and consistent brand expression. Through scientifically developed brand visual guidelines, we ensure that every detail—from the core logo to various application scenarios—accurately conveys the brand’s spiritual essence. This systematic approach to visual construction not only enhances overall brand consistency but also strengthens AYAN Biotech’s professionalism and credibility in external communications, helping the brand establish a unified and trustworthy presence in the global market.

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This brand upgrade, starting with a brand-new visual language, is gradually permeating all of AYAN Biotech’s brand touchpoints—from the identity system to product packaging, from spatial displays to digital communications. Through consistent and emotionally resonant expression, the overall brand perception is steadily being established. As a result, AYAN Biotech is entering a clearer and more unified stage of global communication. The upgraded brand system not only enhances the brand’s professional image and emotional appeal but also lays a solid foundation for its ongoing expansion in the international market.