“AIA CAN” Sustainable-themed design

As the largest pan-Asian life and health insurance company, AIA is committed to building a sustainable future. To achieve this goal, AIA hopes that every employee is confident in their ability to make a difference. This begins with their actions at work and extends to their involvement in the community and their personal lifestyle choices.

Launching the "AIA CAN" program is a key initiative by AIA to promote this progress. The program aims to instill environmental awareness among employees and foster eco-friendly mindsets and behaviors, contributing to a more sustainable AIA.

AIA has committed to achieving net-zero emissions by 2050, and "AIA CAN" is a structured multi-year plan designed to accelerate AIA's eco-office journey across 18 markets. The program empowers all employees to reduce the collective environmental footprint and create a healthier planet.

When implementing the "AIA CAN" program in the Taiwan market, taasdesign as a partner, designed a set of exclusive sustainable-themed stickers to support and promote the program's dissemination. These stickers are not just decorative items; they carry important environmental messages and concepts, advocating for and practicing sustainability through small actions in daily work and life.

The core objectives of the sticker design include:

1. Inspiring Employees: Through visual reminders and motivators, encourage employees to take eco-friendly actions in their daily work.
2. Conveying Environmental Knowledge: Incorporate eco-friendly tips into the sticker design, enabling employees to learn simple yet effective environmental measures while using the stickers.
3. Enhancing Engagement: Increase employees' sense of identification and participation in the "AIA CAN" program through the use of stickers.
4. Shaping Brand Image: Enhance AIA's image as an environmentally conscious brand among employees and customers through a unified design style and eco-friendly theme.

To expand the spread of environmental concepts, the "AIA CAN" sustainable theme stickers will also be applied to online social media platforms such as WhatsApp and Instagram. By using digital stickers, we can reduce the printing and use of physical stickers, thereby minimizing paper waste and further promoting the eco-friendly message.

The "AIA CAN" initiative is not just an environmental project; it aims to foster a spirit of collective effort among employees, encouraging everyone to say, "I CAN make a difference." This shared belief and action will help us achieve our environmental goals and create a more sustainable future.

By using stickers as a convenient medium in daily life, the initiative integrates the promotion of environmental awareness into small details, thereby spreading the concept more widely across cultural contexts and contributing to a sustainable future. Additionally, the interactive nature of the stickers promotes communication and interaction among members, forming common values and directions for action, and establishing a closer and more supportive community action network.

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In terms of communication, taasdesign is committed to helping brands integrate sustainable design concepts into their brand communication and strategies. We achieve this by designing innovative and eco-friendly visual content and marketing materials, such as advertisements, brochures, and social media content, to enhance the brand's sustainable image.

Our goal is to help clients create more valuable and impactful brands through sustainable design and consulting services. We believe that by integrating ESG principles into design and branding strategies, we can not only bring commercial success to our clients but also collectively drive society towards a more sustainable future and make a positive contribution to the world.