The future of functional materials

Project Background

Huamao Nano-Tech specializes in nano grinding, offering advanced inorganic, organic, and eco-friendly composite powders to the textile industry. With over 50 patents, Huamao Nano-Tech has produced dozens of functional materials, including cooling fabrics, heating elements, far-infrared, antibacterial, and negative ion technologies.

For years, Huamao Nano-Tech has primarily operated through OEM and ODM models, forming strong partnerships with leading global brands by providing excellent products and services. However, as the market environment evolves and technology advances rapidly, relying solely on traditional OEM and ODM models is no longer sufficient to meet future market demands. As a result, Huamao Nano-Tech has decided to adopt a new OBM (Original Brand Manufacturing) model, offering more comprehensive services to clients.

As Huamao Nano-Tech's strategic partner, taasdesign has been deeply involved in driving this transformation. In the future, Huamao Nano-Tech will offer clients full-chain services, from entrepreneurial inspiration, market research, and product development to brand creation. taasdesign's innovative brand strategy has supported Huamao Nano-Tech’s transition from a manufacturer to a brand leader. This model not only drives the comprehensive upgrade of Huamao Nano-Tech’s brand but also lays a solid foundation for entering new markets and facing future challenges. This strategic partnership marks a significant milestone in our shared vision for long-term growth and success.

This brand upgrade is not only the cornerstone of Huamao Nano-Tech’s future development but also focuses on delivering exceptional value to all brand stakeholders.

Through modern design language and visual communication, taasdesign has redefined Huamao Nano-Tech’s brand identity with a systematic upgrade. Huamao Nano-Tech has transformed from a raw material supplier hidden in the textile industry supply chain into a professional functional material solutions provider that caters to both B2B clients and B2C consumers.

Strengthen the image as an innovator in nano-functional materials on the B2B side

Create brand value and benefits on the B2C side

Brand Strategy

To better assist Huamao Nano-tech in developing its brand strategy, Taasdesign implemented a series of systematic brand-building steps to help meticulously plan the brand's development. Starting with internal interviews, they gained deep insights into the company’s culture and goals. Through market competition analysis and competitor research, they obtained a comprehensive understanding of industry trends. Additionally, by conducting workshops and utilizing professional strategic and visual tools, they ultimately established the foundational brand strategy, laying a solid groundwork for Huamao Nano-tech’s brand upgrade.

In the new brand strategy, we refocused and established three core values for Huamao Nano-tech: innovation, health, and reliability. These key principles not only represent Huamao Nano-tech's continuous breakthroughs in technology and research but also reflect the brand’s rigorous control over product quality and its strong commitment to consumer health.

Brand Mission

To be a trusted and technologically advanced provider of functional materials in the global textile industry.

Brand Vision

To improve people's well-being through innovative nanotechnology.

Brand Identity

This brand upgrade accompanies a comprehensive adjustment of Huamao Nano-tech’s business strategy while reaffirming the company’s strong commitment to itself, its partners, consumers, and the environment. Huamao Nano-tech's visual identity has undergone a complete transformation, systematically showcasing the brand’s unique appeal and spirit of innovation by combining brand strategy with modern design. It highlights Huamao Nano-tech’s forward-thinking approach and influence within the industry.

a. Logo

The original logo has been comprehensively simplified, removing unnecessary details to align with modern design aesthetics. This minimalist design not only reflects Huamao Nano-tech’s continuous evolution in technology and philosophy but also makes the brand image clearer and more impactful.

Through the clever application of nanoparticle integration and uniform distribution, the logo conveys Huamao Nano-tech’s deep expertise in the field of nanotechnology. It symbolizes the brand’s focus and breakthroughs in technological research, allowing viewers to intuitively associate Huamao with its exceptional strengths in functional materials.

b. Color System

Brand colors are not merely an aesthetic choice; they are a crucial strategic decision. Whether it’s Coca-Cola’s red, Starbucks’ green, or Tiffany’s blue, these colors quickly evoke associations because they work on a subconscious level of brand memory, allowing the brand to establish a strong presence in consumers’ minds.

As the primary brand color, Huamao Blue not only represents technology and trust but is also closely tied to our ongoing commitment to innovation, becoming the signature color of Huamao Nano-tech’s brand identity.

Boldly introducing neon pink and mint green as accent colors breaks away from the traditional, staid image of the manufacturing industry, injecting energy and creativity into the brand. This reflects Huamao Nano-tech’s spirit of daring to break conventions.

C. Visual symbol

Additionally, the logo graphic has been further modified through a three-dimensional treatment, incorporating a particle effect that symbolizes nanotechnology. This enhances its visual depth and texture. This design not only extends the brand's visual symbol but also infuses it with a dynamic quality, giving it a sense of ongoing evolution.

d. Brand illustration

We also developed a set of exclusive illustration styles for Huamao Nano-tech that align with the logo design language. These illustrations are vibrant, bold, and dynamic, perfectly showcasing the brand's spirit of innovation and unique personality. They not only enhance the overall visual impact of the brand but also add warmth and humanization to the brand image, fostering emotional connections with both B2B and B2C audiences.

e.Infographic

To enhance readability and visual consistency, we designed a set of exclusive icons that echo the circular shape of the logo. These icons are not only highly consistent with the brand image in detail but also use information visualization techniques to make complex information easier to understand, further strengthening the effectiveness of the brand’s communication.

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Huamao Nano-tech’s new brand image represents not just a visual transformation but a comprehensive upgrade of the brand's philosophy and spirit. By optimizing the logo, introducing unique brand colors, breaking traditional color schemes, and integrating information visualization with exclusive illustration design, Huamao Nano-tech presents a more modern, innovative, and vibrant brand image. Looking ahead, we believe that Huamao Nano-tech, guided by this new image, will continue to advance in the field of functional materials, upholding its core values of innovation, health, and reliability, and bringing further breakthroughs and changes to the global textile industry.