2020.01.03 / Open Lecture

Human-centered Blue Ocean Strategy

In the last open lecture in 2019, Working images accepted the invitation of the Xuzhou Electric Power Trade Union to share the "human-centered blue ocean strategy" with major enterprise managers from the Xuzhou Huaihai Economic Development Zone.

New management trends in the smart era

In this era of the internet, when the industry boundaries are more and more blurry, the relationship between management and labor is slowly changing. The logic and management style of the industrial age have gradually become unsuitable for the management of new talents and business organizations.

How to follow the modern trend to create a new growth for the business? Many companies realize that to allow consumers to pay more willingly, you cannot just rely on product features and design. Instead, it should be more focused on the "user experience". So how do you improve the "user experience" to create business value? One of the the answers is "design thinking".

Putting people first is everything

In the era of digital transformation, better understanding and analysis of users has become the core task of every enterprise. At the same time, how to transform the analysis results into innovative products and services is a challenge. "Design thinking" as a complete set of "user-centric" methodologies and toolkits, for companies to create "innovative organizations", dig deep into "consumer value", achieve innovative services and growth breakthroughs, and provide guidelines for practical methods.

We firmly believe in "learning from practice", so the full-day course is filled with intensive practical activites. Participants face the challenge of working in small teams in practical cases, and learn how to use design thinking tools in the process, such as user portraits, consumer experience flowchart, value proposition diagrams, and prototyping. During interactive workshops, the instructor guides the students along and instructs them to apply the acquired methods in their daily work.

Testimonial

Xuzhou students fully demonstrates positive learning attitude and spirit

"Not only did I learn new thinking today, I also met other members of the group and added their WeChat. Today, Ms. Chiu emphasized on user thinking and opened up my thoughts to think from different angles. By doing so, discussion with the group produce many good ideas. We think we gained a lot today. Our group came up with many innovative ideas, and even started to discuss how to start a business.”

"Didn’t expect to exhaust my brain power today, it ’s been a long time since I thought this hard. Although I was tired in the afternoon, I really opened up to different thinking. Under the teacher’s explanation, I have think from the users’ perspective and also different angles. After the group discussion, I found the reason why I was often stuck in the past. It was definitely a good method. I can’t wait to go back and share it with my colleagues."

"I heard that design thinking has been around for a long time, but Xuzhou has no related training courses. This time, when I saw such courses, I signed up immediately."

"Although it is just a trial lecture, the teachers are very attentive to guide us and gave clear explanantion in a relaxed and lively course. Even after a day, I didn’t feel tired. I discovered that I can have many ideas. Thanks to the two teachers who share earnestly and patiently."

"I thought I just come to listen to the class and spent a weekend easily. I didn't expect it to be so busy. I had a lot of interaction and discussion with the team members. In the past courses, I just listen and go home. This time I not only has lots of interaction with others, but I also make many friends who share the same interest."

"a full harvest!"

Lecturer Introduction

Amber Chiu

Senior Director and Partner of Working Image, an Australian brand strategy experience design company

Amber has previously been responsible for business strategy and project management within company management, leading the team to establish systematic thinking and project implementation. She once worked for Taiwan TV Company, AC Nielsen Group, L & F Trading Group, Ding Xing International Group and other well-known enterprises. Experienced in different industries which include manufacturing, education, media, advertising, trade, market research, retail, catering, real estate development, construction, interior decoration, training, consulting, etc. Combining her rich industry experience in the past and self-cultivation in management, sociology, psychology, and marketing, through design thinking tools and methods, she helps many enterprises sort out business strategies, brand building, product marketing, service processes, organizational culture, etc. , help them find their competitive advantage, solve business problems with innovative design and create more efficiency and value.

In recent years, system tools have been used to help companies find innovative blue ocean strategic opportunities. For example, Amber was invited to serve as an innovation mentor for the smart home innovation acceleration camp of JD.com, helping students find opportunities for smart home innovation; designing and implementing innovative design thinking workshops for breast cancer patients' experience for Roche Pharmaceuticals, and leading participants to use design thinking methods that help to develop many innovative service opportunities; assisted Unilever to sort out the entire process from storage to order to delivery and also returns from consumers, and found digital innovation solutions for business optimization.

• Lecturer of Design Thinking, Institute of Business Administration, National Taiwan University
• Design Thinking Lecturer, Human Resources Institute, National Central University of Taiwan
• Innovation Strategy Consultant of Shanghai Cedar Highrise Foundation
• Tuntex Fiber Carpet Co., Ltd. brand marketing strategy consultant
• Instructor of Roche Pharmaceuticals' Patient Experience Design Thinking Workshop
• Jing Dong Group Smart Home Innovation Acceleration Camp Design Thinking Tutor
• TEDx Shanghai Urban Innovation Workshop Design Thinking Lecturer
• European Design Thinker Academy Design Thinking LecturerAmerican LUMA INSTITUTE Design Thinking Lecturer
• Master and Ph.D. in Mass Communication, Hawaii State University, USA
• Master of Media Integration Marketing, Suffolk University, Boston, USA